Introduction
My name is Luke Garrett Swofford. I am a visual artist and content producer with experience meticulously planning every aspect of large productions in order to creating compelling music videos and online content.
Music Videos
As a music artist, I curate every inch of my music videos to create a unique and magnetic visual universe. Here are some examples.
Storyboard drawings vs final video
Girlfriend (2024)
Leading the way for the second half of the “Heartbreaker“ saga of 80s-style pop singles, “Girlfriend“ boasts a video with a clean, crisp, minimalist 80s aesthetic style.
Set in a white studio with various red items lending visual interest, the music video explores themes of passion and love in the conceptual abstract.
In preparation for the “Girlfriend“ music video, I spent roughly a month in pre-production: shot lists, storyboards, concepts, sourcing props, and ensuring the shoot ran smoothly.
“Girlfriend“ was completed in a five-hour shoot with frequent collaborator Kate Cassady working the camera.
Bad Boyfriend (2023)
My largest production to date, the shoot for “Bad Boyfriend“ involved ten people total— including cast and crew. As director and executive producer, I fielded managing all ten of us, getting all of the footage we needed within a six-hour time window
In order to execute the pastel 60s mod dream look of “Bad Boyfriend,“ extensive planning had to be done in multiple areas. This involved the designing of concepts, the meticulous planning of what would be shot and when and how, and how the entire day would flow.
More Music Videos
“Oh No!“ (May 2023)
“Plastic“ (July 2023)
Online Content
As a vehicle to promote my music, share my ideas, and express myself creatively, I have made a wide array of online content.
@swoffordmusic
25,000+ followers
780,000+ likes
Engaging content related to promoting my own music, behind the scenes of the music production process, and showing the different parts that go into a song.
@swoffordphoto
17,000+ followers
2,200,000+ likes
Viral content related to fashion photography, production, and especially fashion trend predictions.
Sponsored Content
In 2022, I did an advertising campaign in collaboration with Basenote, a music investment startup.
In 2024, I am working with matchbook marketing to promote Columbia sneaker exchange through short-form video.